Central Credit Union of Florida Selects Mobile Deposit from Bluepoint Solutions
–Technology addition helps CU target younger demographic, expanding self-service delivery channel–
Henderson, Nev.- June 10, 2014 – Bluepoint Solutions today announced Pensacola, FL-based Central Credit Union of Florida has adopted its mobile remote deposit capture solution, QwikDeposit ToGo. The credit union began with a soft-launch of the solution in April and members immediately started using the service without active promotion or marketing by the credit union.
Central Credit Union of Florida, with $130 in assets and over 13,800 members, sought to expand their self-service offerings through the mobile channel as a part of its larger initiative to attract younger members, especially Gen Y.
“If we want to attract the younger generations and build lifelong relationships with them, we need to have the solutions and features they’re looking for and be able to provide those features where they spend the majority of their time — their mobile phones,” said Damaris Gonzalez, Marketing Manager of Central Credit Union of Florida. “These members aren’t likely to need direct deposit for their income yet, and being able to offer them the ability to deposit their checks through their mobile phones adds a huge convenience factor.”
“Mobile deposit is a key piece of functionality in a robust mobile banking app, especially when trying to appeal to Gen Y consumers,” said Andrew Tilbury, Bluepoint’s Chief Marketing Officer. “Bluepoint is excited to partner with Central Credit Union to expand its self-service product offering with mobile deposit.”
About Central Credit Union of Florida
Central Credit Union started offering membership in 1962. Central employees are visible supporters of the community and involvement is seen as an essential component of credit union work. Central is proud of maintaining the 5-Star Bauer rating since 1995. For more information about Central Credit Union visit www.ccufl.org