Bluepoint Solutions’ Whitepaper “The Future of Mobile Banking” Explores the Evolution of the Mobile Channel
–Examines changing mobile landscape, provides insight into channel growth-
Henderson, Nev.- July 24, 2013 – Bluepoint Solutions today announced the availability of a new whitepaper entitled, “The Future of Mobile Banking.” The paper reflects the drastic growth that has occurred in the mobile channel in the last several years and provides financial institutions with useful information to craft an effective mobile strategy.
The whitepaper provides data and insight around the growing importance of mobile banking to consumers and financial institutions. Leveraging research and data from multiple sources including the Federal Reserve, Forrester, Javelin and Pew, the paper documents the disruptive and transformative impact that smartphone and tablet technology, as well as mobile banking have had on traditional banking models, including the growing importance of the self-service channel.
Questions addressed in the white paper include:
- What technology and consumer trends are influencing the evolution of mobile banking?
- How do banks and credit unions compare in their deployment of mobile banking?
- What impact is the growth of tablet devices having on mobile banking products and consumer expectations?
- What new threats are emerging from non-bank mobile financial services providers that have the potential to disrupt traditional banking relationships?
- What future developments should banks and credit unions anticipate as they plan their mobile banking product roadmaps?
“Many consumers consider mobile banking to be as important as ATM access and electronic bill payment, yet a considerable number of financial institutions – particularly community banks and credit unions – still think mobile banking is a luxury, not a necessity,” said Andrew Tilbury, chief marketing officer for Bluepoint Solutions and the whitepaper’s author. “Financial institutions that do not understand the importance of the mobile channel are running the risk of losing existing members, missing-out on potential growth opportunities, as well as not benefitting from the operating efficiency inherent to delivering self-service via the mobile channel. This paper details the technology trends that have combined to make mobile banking a vital service and suggests ways that financial institutions should respond in the future to help keep their mobile offerings on par with consumer expectations and market competition.”
To download a free copy of Bluepoint’s whitepaper, click here.
About Andrew Tilbury
Andrew Tilbury is the chief marketing officer of Bluepoint Solutions. A frequent contributor to financial industry publications including American Banker, Credit Union Journal, Credit Union Management, CUES, and Credit Union Times. Tilbury has also presented at conferences on topics including mobile technology and banking, reducing payments fraud and payments processing. He is currently pursuing his executive MBA at NYU’s Stern business school. Find him on twitter at @andrewtilbury or on andrewtilbury.com.