Bluepoint Solutions and UMe Federal Credit Union Host Webcast “How a One-Branch Credit Union Can Become an Industry Leader in Just 3 Years”

Henderson, NV. – February 12, 2015 – Bluepoint Solutions today announced that CMO Andrew Tilbury, Robert Einstein, CEO of UMe Federal Credit Union, and Anita Hutchinson, VP of Marketing of UMe Federal Credit Union, will discuss the challenges facing community financial institutions from both within and beyond financial services. Learn how an institution of any size can differentiate itself and effectively compete in a rapidly shifting market in this 60 minute webcast session.

Despite growing competition from other financial institutions and disruptive technology shifts, in the last 3 years, UMe credit union has effectively combined a mobile-first product strategy, a comprehensive rebranding initiative, and a member-focused social media program to attract younger, Millennial members, improve real estate lending by 30% in a single year, and drive widespread adoption of its mobile banking and mobile deposit services. With just a single branch, UMe is outperforming its peers — both large and small — in lending, member growth, asset growth, and mobile adoption by embracing a culture of innovation and member service.

The presentation addresses the following concerns of financial institution executives:

  • How can banks and credit unions neutralize the threat of non-financial services companies that already (or might soon) offer payments or banking services?
  • Do you have a well-articulated strategy for attracting and retaining Millennials?
  • How can banks and credit unions maintain a consistent brand experience across all service channels?
  • How are you adjusting your product roadmap to accommodate shifting consumer preferences and the growing importance of the mobile channel?
  • How can banks and credit unions increase lending and build long-term member loyalty?

WHO:          Andrew Tilbury, Chief Marketing Officer of Bluepoint Solutions

Robert Einstein, President & CEO UMe Federal Credit Union

Anita Hutchinson, VP of Marketing UMe Federal Credit Union

WHEN:         Tuesday, February 24th at 11am Pacific / 2pm Eastern

WHERE:       Use this link to register for the webinar: http://bit.ly/16Qjq1Q

CONTACT:    For more information or to schedule a meeting, contact Jennifer Quimson at jennifer.quimson@bluepointsolutions.com or 760.410.9000 x 447.